We consume media everyday. Television, radio and the internet are all forms of popular media and they are all around us. The media has basically opened us up to the world out there. Things that we have never heard of, places that we have always dreamt of visiting and even unwillingly, we are constantly being influenced by what we come across through the media. In this regard, the debate of cultural imperialism arises.
Cosafe in Singapore
Photo by varf
Cosafe opened in Singapore at CHIJMES in November 2006. Customers at Cosafe are served by girls dressed in Victorian maid attire and in full anime make up. Instead of "Welcome!", customers are greeted with "Okaeri Nasai", which means "Welcome home, Master". With the constant exposure to Japan's culture through the media, this idea of a cosplay themed restaurant which is very popular in Japan has caught on in Singapore. In a country which is still fairly conservative, the idea of being greeted "Welcome home, Master" may not bode well with a fair number of Singaporeans. As such, it can be clearly seen that as we learn more about other cultures through the media, cultural imperialism can occur.
Illustration by Jillian Tamaki
Another aspect is fashion. Walk along Orchard Road, and you can easily spot Singaporean girls dressed up in Japanese or Korean fashion. With all the drama serials in our stores today featuring the latest Japanese or Korean stars wearing the glamourous clothes in the latest fashion, it is of no surprise that our fellow ladies will want to follow suit.
Why then do all these cultures so easily seep into our society? Is it because that Singapore has a weak culture to begin with? Do we always have to follow others in order to be cool? When will Singapore finally find our own niche?